Founder & CEO, Water Party

YZ, an influential rapper from New Jersey, has transitioned his passion for social justice and community empowerment into the founding of Water Party, a company that sells alkaline water in 12 oz cans. Launched in the early 2020s, Water Party reflects YZ’s commitment to health, wellness, and sustainability, particularly within underserved communities. Water Party’s alkaline water is locally sourced from a natural spring in Georgia. The company’s aluminum cans are not only environmentally friendly but also offer a convenient way to access alkaline water, believed to provide better hydration and other health benefits. Under YZ's leadership, Water Party has quickly gained attention for its unique market position, blending YZ's musical legacy with his entrepreneurial spirit. As the brand continues to grow, YZ remains dedicated to expanding its offerings while staying true to the core values that have defined both his music and his business: health, sustainability, and community empowerment.